Cutopti is an AI ad copilot for Meta and Google ads. It learns your brand from your website, creates on-brand ad copy and images, helps you publish or export them, keeps every detail of every ad in one place, and recommends what to run next — including how to move people from first impression to purchase in stages.

Which ad platforms does it work with?

Meta (Facebook and Instagram) and Google Ads. At launch you can export a ready-to-upload pack for Meta Ads Manager and Google Ads Editor. Direct connections roll out in stages: Meta first, then Google. Connections start read-only, and publishing is a separate permission you grant on purpose.

Will it publish ads without my approval?

No. Everything Cutopti creates on an ad platform is created paused, and turning it on takes an explicit confirmation. Workspaces can also require approvals, so only the right people can activate ads or change budgets.

Will the AI invent claims, reviews or statistics?

No. Copy is grounded in your brand profile and the claims you approve. Anything not backed by your own facts is flagged instead of published, and Cutopti never generates testimonials, reviews or made-up numbers.

Does the policy check guarantee my ads get approved?

No, and the product says so. The pre-check flags risky phrasing, prohibited formats and missing specs, and suggests compliant rewrites — but Meta and Google make the final call on every ad.

Do I need a website or an ad account to start?

A website or product page is the fastest start because Cutopti builds your brand kit from it. No site? Upload a deck or answer a few guided questions. You can generate and export ads without connecting any ad account.

How do you handle my data and ad-account access?

Security is designed in from day one: ad-platform tokens are encrypted, each workspace’s data is isolated, connections begin read-only, and we don’t train AI models on your data. Learning across accounts stays off unless you opt in.

Can agencies and freelancers use Cutopti?

Yes — freelancers and small agencies are a core audience. Multi-brand workspaces, client approvals and white-label reports are on the roadmap; join the waitlist and tell us how you work.

Is Cutopti affiliated with Meta or Google?

No. Cutopti is an independent product that connects through the platforms’ official APIs. Meta, Facebook, Instagram and Google are trademarks of their respective owners.

We’re onboarding design partners now and opening access in waves. Join the waitlist and we’ll invite you as spots open.

Now onboarding design partners

Make ads in minutes.
Know what to run next.

Cutopti learns your brand from your website, creates on-brand Meta and Google ads, tracks every result in one place — and tells you the next ad that moves buyers one step closer to checkout.

Get early access See how it works

Free to join · Ads are created paused — nothing goes live without your OK

Studio · Glow Co

Illustrative

Step 1 · Paste your website

Build brand kit

Logo found
Palette extracted · 3 colors
Voice: warm, plain-spoken
1 product found · Vitamin C Serum
2 claims need your approval

First draft, in your voice

“Brighter mornings, simpler routine.”

Glow Co

Skincare · glowco.com

Palette

Voice

WarmPlain-spokenOptimistic

Claims — you decide what’s used

“Dermatologist tested”Approve
“Free shipping over $50”Approve

Built for the surfaces you already advertise on

Meta feed adsInstagram Stories and ReelsGoogle Responsive Search Ads1:1 · 4:5 · 9:16 · 1.91:1Ads Manager bulk importGoogle Ads Editor importPolicy pre-checksUTM tracking built inPaused-by-default publishing

The problem

Great ads shouldn’t need an agency, a designer and a spreadsheet.

The creative bottleneck
Fresh, on-brand, correctly sized ads take days to make. Then they fatigue — and you start over.
On-brand packs in minutes
Scattered results
Meta here, Google there. Nobody remembers which hook, angle or offer actually worked.
One record of every ad
No plan for what’s next
One campaign for everyone — whether they’ve never heard of you or abandoned a cart yesterday.
Journeys by buyer stage
Costly mistakes
Policy rejections, wasted spend and account flags are one careless headline away.
Pre-checks, paused by default

Cutopti closes the loop.

How it works

From your website to your next winning ad.

Five steps, one closed loop. Every ad you make teaches the next one.

1
Learn your brand
Paste your URL. Cutopti reads your site and drafts your Brand Kit — colors, logo, voice, products and claims. You approve what it’s allowed to use.
- Palette, fonts and tone of voice, extracted
- Claims need your approval before they appear in any ad
- No site? Upload a deck or answer a few questions
Brand Kit · Glow Co
Palette
Teal
Gold
Cream
Deep
Type
Aa
Aa
Instrument Serif · Inter
Voice
WarmPlain-spokenOptimistic
Lead with the routine, not the problem
No medical promises or ALL-CAPS hype
Claims — you decide what’s used
“Dermatologist tested”Approved
“Free shipping over $50”Approved
“Clinically proven results”Needs evidence
“#1 serum in the world”Restricted
Only approved claims can appear in generated copy. Everything else is flagged, never published.
2
Generate ad packs
Pick a product and a goal. Get four distinct angles with three variants each — copy that fits Meta and Google limits, and visuals sized for feed, story and search.
- AI paints the scene; our renderer sets crisp, on-brand text and logo
- Four ratios per concept: 1:1, 4:5, 9:16 and 1.91:1
- Regenerate in one tap: shorter, bolder, different background
Ad Studio · Vitamin C Serum
1:14:59:161.91:1
Primary text
86 / 125
A simpler morning routine starts with one serum. Daily vitamin C, minus the guesswork.
Headline
34 / 40
Brighter mornings, simpler routine
Hook: routineAngle: convenienceOffer: free shipping
3
Check before you ship
Specs, policy and image checks run on every creative, so problems are caught before a platform catches them.
- Character limits, ratios and safe zones validated
- Policy pre-check with one-click compliant rewrites
- Image QA against your real product photo
Pre-flight · 3 of 4 passed
Policy pre-check · 1 rewrite suggested
Struggling with dull skin? Fix it today.
Speaks to the viewer’s condition — describe the product instead
A gentle vitamin C formula for everyday routines.
Apply rewriteA pre-check, not a promise of approval.
Platform specsLengths, counts and ratios are valid
Image QAProduct matches your reference photo
ClaimsOnly approved facts are used
4
Publish or export
Export a ready-to-upload pack, or publish to Meta and Google as paused. Activate when you’re ready — never before.
- Bulk-import files for Ads Manager and Google Ads Editor
- Everything is created paused; activation needs a confirmation
- Every ad carries a tracking ID in its name and UTMs
Launch · Serum · Meta
Draft
Validated
3Created paused
Active
Download pack (ZIP)
Meta bulk import
Google Ads Editor
Activate — needs your confirmation
Ad names and UTMs carry a tracking ID (cr_k3m9qx), so results always map back to the creative.
5
Learn and repeat
Results flow back to the creative decisions that caused them. Cutopti spots fatigue, flags winners and drafts what to make next.
- Hook, angle and offer tags on every ad
- Recommendations that show the numbers and the confidence
- What works feeds straight into your next brief
Learnings · sample data
cr_k3m9qxHook: routineOffer: noneStrong · scale
cr_p2d7waHook: offer-firstOffer: 15% offLikely · keep
cr_a9s1zeHook: ingredientFormat: staticFatigue · refresh
Next brief, ready to generate
Keep the routine-led hook that is working, swap the visual to fight fatigue, test one new angle.
Generate 3 variants

Brand Kit · Glow Co

Palette

Teal

Gold

Cream

Deep

Type

Instrument Serif · Inter

Voice

WarmPlain-spokenOptimistic

Lead with the routine, not the problem
No medical promises or ALL-CAPS hype

Claims — you decide what’s used

“Dermatologist tested”Approved
“Free shipping over $50”Approved
“Clinically proven results”Needs evidence
“#1 serum in the world”Restricted

Only approved claims can appear in generated copy. Everything else is flagged, never published.

Ad Studio · Vitamin C Serum

1:14:59:161.91:1

Primary text

86 / 125

A simpler morning routine starts with one serum. Daily vitamin C, minus the guesswork.

Headline

34 / 40

Brighter mornings, simpler routine

Hook: routineAngle: convenienceOffer: free shipping

Pre-flight · 3 of 4 passed

Policy pre-check · 1 rewrite suggested

Struggling with dull skin? Fix it today.

Speaks to the viewer’s condition — describe the product instead

A gentle vitamin C formula for everyday routines.

Apply rewriteA pre-check, not a promise of approval.

Platform specsLengths, counts and ratios are valid
Image QAProduct matches your reference photo
ClaimsOnly approved facts are used

Launch · Serum · Meta

Draft
Validated
3Created paused
Active

Download pack (ZIP)

Meta bulk import

Google Ads Editor

Activate — needs your confirmation

Ad names and UTMs carry a tracking ID (cr_k3m9qx), so results always map back to the creative.

Learnings · sample data

cr_k3m9qxHook: routineOffer: noneStrong · scale
cr_p2d7waHook: offer-firstOffer: 15% offLikely · keep
cr_a9s1zeHook: ingredientFormat: staticFatigue · refresh

Next brief, ready to generate

Keep the routine-led hook that is working, swap the visual to fight fatigue, test one new angle.

Generate 3 variants

The product

Everything an ad team does, in one workspace.

Create, check, ship and learn — without juggling tools, tabs or spreadsheets.

A Brand Kit that stays on-brand
Colors, fonts, voice and products — built from your site. Only the claims you approve can ever appear in an ad.
G
Aa
- “Dermatologist tested”
- “Free shipping over $50”
- “Clinically proven results”
Ad packs in every format
Four angles, three variants, every ratio. AI paints the scene; our renderer sets the text and logo, so type is always crisp, legible and on-brand.
Catch problems before the platform does
Spec checks, a policy pre-check and image QA flag risky phrasing, missing specs and mismatched products — with one-click compliant rewrites. A guide, not a guarantee.
Paused by default. Always.
Everything we create on Meta or Google starts paused. You review, confirm, then activate — with a full audit trail.
Activate adsNeeds your OK
- Youcreated 2 ads — paused10:42
- Youreviewed the draft10:48
- Youconfirmed activation10:51
Every detail, one dashboard
Spend, CTR, CPA and ROAS across Meta and Google, with creative-level leaderboards that link back to the ad you generated.
Tests you can trust
Change one thing, get a clear readout — the chance each variant wins, not p-value jargon — and log what you learned for next time.

Journeys

Win customers gradually, not all at once.

Don’t show a discount to someone who’s never heard of you. Journeys sequence your ads by buyer stage — a different message, audience and budget at each step.

1
Attract
“Who is this?”
Example budget share55%
Audience
Broad or Advantage+ audiences
Creative
Problem-aware hooks, UGC-style, founder story
Measured by
Hook rate · CTR
Starts: Day 0
2
Engage
“Does it work?”
Example budget share25%
Audience
Video viewers, engagers, site visitors
Creative
Proof, demos, comparisons, FAQs
Measured by
CTR · landing-page views
Starts: When the pool is big enough
3
Convert
“Why now?”
Example budget share15%
Audience
Cart and checkout abandoners
Creative
Offer, real urgency, guarantee
Measured by
CPA · ROAS
Starts: When the pool is big enough
4
Retain
“What else?”
Example budget share5%
Audience
Past buyers (7–180 days)
Creative
Cross-sell, refill, referral
Measured by
Repeat rate · ROAS
Starts: After the first purchases

Clear rules for who moves where

Watched 50%+ of a videoEngage
Added to cart, didn’t buyConvert
PurchasedRetain — and left out of acquisition

Earlier stages never see later-stage offers, and buyers are excluded from acquisition — so nobody gets the wrong message at the wrong moment.

A guard against over-serving small audiences

Example

A Convert audience of about 3,000 people can only absorb so much spend before the same people see your ad too often.

Planned: $75 a dayAudience can absorb ≈ $46

The extra $29 a day moves to Engage — the stage that grows the audience.

Recommendations

Know what to run next — and why.

Cutopti watches every ad and turns the numbers into plain-language next steps. Each one shows its evidence, the time window and how confident we are — so you can trust it, or overrule it.

Creative fatigue, caught before it costs you
Winners worth scaling — in careful steps
Clicks that don’t convert, traced to the likely cause
Funnel gaps and seasonal moments you’d otherwise miss
“Not enough data yet” is a valid answer, and we say it

Warning · fatigue

Your top ad is wearing out

Likely

Frequency is 3.4 and link CTR fell from 2.4% to 1.8% over the last 7 days. Costs usually rise when people keep seeing the same ad.

Generate 3 variants · 3 creditsCreate draftSnooze

Compared: Oct 8–14 vs Oct 1–7 (this ad’s own previous week)
Sample: 41,200 impressions in each window
Chance the drop is real: 93%
Method: Bayesian comparison; data from the last 3 days marked provisional

Opportunity · funnel gap

Retarget 3,100 people who added to cart

Strong

No campaign is using this audience yet. We’ve drafted a Convert step with an offer and a guarantee.

Plan this step

Heads-up · seasonal

A sale season starts in 18 days

Directional

None of your creatives match the moment. A seasonal brief is ready to generate.

Generate a seasonal pack

Illustrative recommendations on sample data

Control

AI that asks before it acts.

Ads touch your money and your brand. Cutopti is built so nothing important happens without your say-so.

Paused by default
Everything we create on a platform starts paused. You review it, then activate it — never the other way round.
Grounded in your facts
Copy uses your brand profile and the claims you approve. No invented reviews, statistics or awards.
Policy-aware
Pre-checks flag risky phrasing and suggest compliant rewrites. A guide, not a guarantee of approval.
Approvals when you need them
Roles and approval steps keep the wrong person from spending the right budget.
Read-only first
Connect an ad account with the minimum permission, and enable publishing only when you choose to.
Secure by design
Encrypted platform tokens, isolated workspaces and audit logs. We don’t train AI models on your data.

We never invent testimonials, reviews or statistics — in your ads, or on this page. Every example you see here is labeled illustrative or sample data.

Who it’s for

Built for the people who run the ads.

Founders and D2C brands
You run the ads yourself, between everything else. Get a creative team’s output and a strategist’s next step — without the retainer.
Freelancers and small agencies
Scale your clients without scaling headcount: faster creative, clearer reporting, and approvals your clients can follow.
In-house growth teams
Run disciplined tests, keep a living record of what works, and brief your next creative from data instead of memory. (Coming soon)

What ships when.

We’re building in stages with design partners. Plans can change as we learn.

At launch
In build
- Brand Kit built from your URL
- Ad packs: copy and images for Meta and Google
- Spec, policy and image checks
- Export packs with UTM tracking
- Credits and billing
Next
Early access
- Meta connector: read-only audit, then publish paused
- Performance dashboard
- Recommendations with evidence
- Weekly digest
Then
Planned
- Google Ads connector
- Journeys and experiments
- Agency workspaces and approvals
- Video ads and more channels

Pricing

Simple plans. Credits for the AI work.

Early-access pricing — final plans may change at launch. Start free with 20 credits, no card needed.

Starter
One brand, first ads live.
$39 per month
Billed monthly
Join the waitlist
- 150 credits a month (about 21 ad packs)
- 1 brand and 1 connected ad account
- Brand Kit, ad copy and image creatives
- Policy pre-check and platform spec checks
- Export packs for Ads Manager and Google Ads Editor
- Meta connector with a basic dashboard
Most popular
Growth
Creative that learns from your results.
$99 per month
Billed monthly
Join the waitlist
- 500 credits a month (about 71 ad packs)
- 3 brands, 3 ad accounts and 3 seats
- Recommendations and a weekly digest
- Google Ads connector
- Journeys and experiments (rolling out)
- Everything in Starter
Agency
Many brands, one workflow.
$249 per month
Billed monthly
Join the waitlist
- 1,500 credits a month (about 214 ad packs)
- 15 brands, 15 ad accounts and 10 seats
- Client approvals and white-label reports (rolling out)
- Priority support and an onboarding call
- Everything in Growth

A full ad pack (copy, draft visuals and two finished concepts) takes about 7 credits. Spec checks, policy pre-checks, dashboards and recommendations don’t use credits, and credits are refunded automatically if a job fails. Need more volume or a custom setup? Tell us when you join the waitlist.

FAQ

Questions, answered.

Can’t find what you need? Join the waitlist and tell us — we read every reply.

Cutopti is an AI ad copilot for Meta and Google ads. It learns your brand from your website, creates on-brand ad copy and images, helps you publish or export them, keeps every detail of every ad in one place, and recommends what to run next — including how to move people from first impression to purchase in stages.
Meta (Facebook and Instagram) and Google Ads. At launch you can export a ready-to-upload pack for Meta Ads Manager and Google Ads Editor. Direct connections roll out in stages: Meta first, then Google. Connections start read-only, and publishing is a separate permission you grant on purpose.
No. Everything Cutopti creates on an ad platform is created paused, and turning it on takes an explicit confirmation. Workspaces can also require approvals, so only the right people can activate ads or change budgets.
No. Copy is grounded in your brand profile and the claims you approve. Anything not backed by your own facts is flagged instead of published, and Cutopti never generates testimonials, reviews or made-up numbers.
No, and the product says so. The pre-check flags risky phrasing, prohibited formats and missing specs, and suggests compliant rewrites — but Meta and Google make the final call on every ad.
AI generation uses credits; a full ad pack (copy, draft visuals and two finished concepts) takes about 7. Spec checks, policy pre-checks, dashboards and recommendations don’t use credits. Credits are reserved when a job starts and refunded automatically if it fails.
A website or product page is the fastest start because Cutopti builds your brand kit from it. No site? Upload a deck or answer a few guided questions. You can generate and export ads without connecting any ad account.
Security is designed in from day one: ad-platform tokens are encrypted, each workspace’s data is isolated, connections begin read-only, and we don’t train AI models on your data. Learning across accounts stays off unless you opt in.
Yes — freelancers and small agencies are a core audience. Multi-brand workspaces, client approvals and white-label reports are on the roadmap; join the waitlist and tell us how you work.
No. Cutopti is an independent product that connects through the platforms’ official APIs. Meta, Facebook, Instagram and Google are trademarks of their respective owners.
We’re onboarding design partners now and opening access in waves. Join the waitlist and we’ll invite you as spots open.

Early access

Be first to run ads with a copilot that learns.

We’re onboarding design partners in waves. Join the waitlist and tell us how you run ads — we’ll invite you as spots open.

Free to join
No credit card
Design partners get priority access

Make ads in minutes.Know what to run next.

Great ads shouldn’t need an agency, a designer and a spreadsheet.

The creative bottleneck

Scattered results

No plan for what’s next

Costly mistakes

From your website to your next winning ad.

Learn your brand

Generate ad packs

Check before you ship

Publish or export

Learn and repeat

Everything an ad team does, in one workspace.

A Brand Kit that stays on-brand

Ad packs in every format

Catch problems before the platform does

Paused by default. Always.

Every detail, one dashboard

Tests you can trust

Win customers gradually, not all at once.

Attract

Engage

Convert

Retain

Clear rules for who moves where

A guard against over-serving small audiences

Know what to run next — and why.

Your top ad is wearing out

Retarget 3,100 people who added to cart

A sale season starts in 18 days

AI that asks before it acts.

Paused by default

Grounded in your facts

Policy-aware

Approvals when you need them

Read-only first

Secure by design

Built for the people who run the ads.

Founders and D2C brands

Freelancers and small agencies

In-house growth teams

What ships when.

At launch

Next

Then

Simple plans. Credits for the AI work.

Starter

Growth

Agency

Questions, answered.

What is Cutopti?

Which ad platforms does it work with?

Will it publish ads without my approval?

Will the AI invent claims, reviews or statistics?

Does the policy check guarantee my ads get approved?

How do credits work?

Do I need a website or an ad account to start?

How do you handle my data and ad-account access?

Can agencies and freelancers use Cutopti?

Is Cutopti affiliated with Meta or Google?

When can I try it?

Be first to run ads with a copilot that learns.

Great ads shouldn’t need an agency, a designer and a spreadsheet.

The creative bottleneck

Scattered results

No plan for what’s next

Costly mistakes

From your website to your next winning ad.

Learn your brand

Generate ad packs

Check before you ship

Publish or export

Learn and repeat

Everything an ad team does, in one workspace.

A Brand Kit that stays on-brand

Ad packs in every format

Catch problems before the platform does

Paused by default. Always.

Every detail, one dashboard

Tests you can trust

Make ads in minutes.
Know what to run next.